Puerto López, a small coastal town located on the Pacific coast of Ecuador, has a rich history rooted in its fishing traditions and its role as a key maritime hub for the region. The area has long been inhabited by indigenous communities, including the Chono and Huancavilca peoples, who lived off the bountiful resources of the sea, particularly fishing and gathering marine life.

During the colonial period, Puerto López was a quiet coastal settlement. However, its significance grew with the development of Ecuador’s fishing industry, especially in the 20th century. The town became known for its artisanal fishing, which provided livelihoods for many local families. The fishing industry remains a cornerstone of Puerto López’s economy and culture, and the town's colorful fishing boats are a common sight along its shores.

In recent decades, Puerto López has gained recognition as a tourism destination, thanks to its proximity to the Machalilla National Park and Isla de la Plata, which are famous for their biodiversity and whale watching opportunities. Over the years, Puerto López has slowly transitioned from a quiet fishing village to a popular eco-tourism hub, while still maintaining its traditional charm and close connection to the sea. Today, visitors come not only for the stunning natural beauty but also to learn about the town's deep roots in fishing culture and its role in Ecuador’s coastal heritage.